BGV Invests in Ground-Breaking Technology Via PURO™ UV Disinfection Lighting

Breckenridge Grand Vacations (BGV) has over 800 units under management in Breckenridge, Colorado, and in the wake of the COVID-19 pandemic, owners, Mike Dudick, CEO, and Mike Millisor, immediately sought out the best new solution that would largely eliminate the possibility of human error from a consistent clean to ensure the safety of owners, guests and employees at their resorts in Breckenridge, Colorado. They found their answer with Lakewood, Colorado-based PURO™ UV Disinfection Lighting, powered by Violet Defense™ technology.

“The use of full-spectrum UV disinfecting lights in the hotel and resort market is extremely forward-thinking, and Breckenridge Grand Vacations is pioneering the way for the entire industry, not just in Colorado, but the country,” states Brian Stern, Co-Founder of PURO™ Lighting. “It’s a great way for Breckenridge Grand Vacations to protect against spreading viruses and prepare them to be at their cleanest well into the future.”

Until now, PURO’s UV-lighting technology would frequently be found in industrial locations, manufacturing plants, hospitals and other healthcare facilities. Utilizing exclusive patents and technology, this breakthrough UV disinfection solution includes the first known high intensity full spectrum UV fixture that can be installed in a ceiling, suspended, or wall mounted. These fixtures kill up to 99.9% of viruses and bacteria and can significantly reduce the growth of fungi such as yeasts and molds when used at the recommended spacing and runtimes.

“BGV has established a comprehensive list of measures to ensure a safer stay for our owners and guests and provide an added measure of confidence for our employees. We plan to establish usage protocols and work with third-party labs to help design best practices in using the UV lights in our resorts,” says Dudick. “Safety and cleanliness are at the forefront of any conversation and will be long into the future. Our goal is to ease the minds of our guests and show them we have set a new standard in cleanliness. We are working to remove any fear from the vacation experience with the goal of creating lifetime memories and putting the smiles back on peoples’ faces.”

This UV lights are currently installed at each BGV Resort (including the Grand Colorado on Peak 8, the Grand Lodge on Peak 7, Grand Timber Lodge, and Gold Point Resort), giving staff the ability to disinfect any room of any size. It can be used on demand or scheduled to run overnight and will be used at all BGV Properties between guest stays to ensure a safe and clean visit, as well as run frequently in all common areas including lobbies, spas and gyms.

The General Manager of BGV’s newest resort, the Grand Colorado on Peak 8, Jason Bretz added, “Since receiving the UV lights from PURO, our staff has been developing strategic sequencing plans to ensure that our disinfection process is thorough and efficient. In addition, staff training is well under way and we are looking forward to a successful re-opening (June 1 as it stands today) with a high level of confidence in our disinfection process.”

Other usages for the UV lighting technology are in demand. In addition to being implemented in hospitals throughout the United States, PURO Lighting UV Disinfection units can be found in urgent cares, manufacturing facilities, universities, police and fire departments, and fitness centers.

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Launched in 2019 in Lakewood, Colorado, PURO™ Lighting’s products, powered by Violet Defense™, have set out to take proven UV light disinfection technology to the next level by making it more powerful, more affordable and most importantly, smaller and easier to utilize. PURO Lighting products can rapidly disinfect any room, of any size, at any time using the proprietary miniaturized, pulsed Xenon Light Engine System. Our high intensity broad-spectrum UV disinfection units rapidly kill up to 99.9% of viruses and bacteria, and can significantly reduce the growth of fungi such as yeasts and molds. All in remarkably small, yet powerful fixed or mobile units designed for any sized space. For more information, visit, or reach out to us at